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LATAM Airlines: LATAM Without Frontiers
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LATAM, Without Frontiers. This is the new promise and brand positioning developed by Graphene, customized team of talent and resources that is part of the Interpublic Group (IPG), and led by McCann Worldgroup agencies, which comes to capture a new moment for the company and contribute to a global trend observed in different corners of the planet: break down the barriers that separate people and build bonds that unite and include them. The initiative also aims to empower its audience to overcome their personal challenges and any kind of obstacles that prevent them from moving forward. The 360º campaign has as its main part a video in 60” and 30” versions, whose carbon footprint was offset through an ecosystem conservation project in forests, wetlands, and grasslands in Latin America. The contents will be present from now on in Brazil, Chile, Colombia, Ecuador and Peru on open and cable television, digital media, OOH and LATAM's social media.
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