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CALIA: I Choose What Fits
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The Badger Agency announces the launch of its second vivid spot in the CALIA 'I Choose What Fits' campaign. The work features the four CALIA brand ambassadors: wellness entrepreneur Hannah Bronfman, actress Dascha Polanco, golf journalist Alexandra O'Laughlin, and gymnast Shawn Johnson East. CALIA is the activewear brand that fits your life. No matter who, what, or where, CALIA has the performance, comfort, quality and style to effortlessly fit into your life, so you look and feel confident on the inside and outside. The Fall campaign launches August 21st and highlights members of the CALIA Collective actively moving throughout New York City. In these energizing spots, the Collective is seen in authentic moments throughout their day, showing that CALIA is the stylish and versatile brand you can live in, whether on the go, in the gym, or at home.
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