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Luxury Stores at Amazon Fall ‘22: Luxury, With a Smile


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In collaboration with creative agency FRED & FARID Los Angeles, Luxury Stores at Amazon releases their fall brand “Luxury, With a Smile”. Luxury Stores at Amazon is leading luxury fashion's shift from an elite and exclusive club to an accessible and convenient resource for discovery, self expression and innovation - now with a smile. The full campaign, comprising 42 still photos and 14 films, was produced by the renowned directors and photographers Cass Bird and Andrew B Myers. With joyful on-figure photography and films by Cass Bird, and product-forward mini sets depicting iconic European cities by Andrew B Meyers, “Luxury, with a smile” is infused with the diverse personalities and aesthetics of the featured creatives. The fall campaign stars highly fashionable entrepreneurs, tastemakers, and thought-leaders — including Tommy Dorfman, Wisdom Kaye, Devyn Garcia, Irina Shayk, Jamie Xie, and Karen Elson — as they show off their most authentic selves through their luxurious ensembles and playful interactions with each other.
Credits Other credits

Client

Head Of Luxury, Marketing: Carlie Lawrence

Sr. Product Marketing Manager: Michael Zickert

Visual Director: Samantha Adler

Sr. Content Editor: Brooke Bobb

Creative Producer: Erin O’reilly

Fashion Editor: Maddie Swanson

Visual Designer: Brent Gentile

Social Media Marketing Manager: Nicole Clancy

Agency

Account Director: Sarah Silberstein, Peter Jacobs

Strategy Director: Eileen Zhao

ON-FIGURE PRODUCTION:

Photographer: Cass Bird

Artist Representative: Art & Commerce

Photographer’s Agent: Annemiek Ter Linden

Photographer’s Producer: Yael Peres

Steadicam: Yoshi Tang

DIT: John Fitzgerald

Movement Director: Emma Chadwick

Set Designer: Piers Hanmer

Stylist: Stella Greenspan

Stylist Assistants: Lily Zhang, Casey Huang

Hair Stylist: James Pecis

Makeup Artist: Romy Soleimani

Manicurist: Lolly Koon

Post Production: Modern Post

Editor: William Town

Producer: Morgan Escobar

Colorist: Justin Schroepfer

Audio Mix: Sam Casas, Lime Studios

Music: Track search by Actual Magic, licensed “Dum Dum De Dip” Written by Judi Placido. Performed by Judi & the Affections.

Retouching: Velem

OFF-FIGURE PRODUCTION:

Photographer: Andrew B Myers

Production: Apostrophe Reps

Artist Representative, CEO: Kelly Montez

Producer: Lindsay Talley

Production Assistant: Yasmin Alishav

DIT: Victor Tate

Set Designer: Andy Harman

Art Assistants: Dusty Rose, Kayleigh Snowden, Tin Nguyen, Laila Lott, Paul Levine

Soft Goods Stylist: Rebecca Donnelly

Retouching: Dave Herr

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