LEGO / Nitro Circus: Build Your Own LEGO City Car

Two of the world’s coolest brands, LEGO and Nitro Circus, have come together in a high-adrenaline integrated partnership delivered by Initiative and Mediabrands Content Studio. To promote its LEGO CITY Stuntz range, LEGO partnered with the kings and queens of extreme, Nitro Circus, for its 2022 Australian tour. Nitro Circus is a cultural powerhouse, well known worldwide for its fun-filled brand of action sports entertainment that engages millions of families worldwide. This year, the gravity-defying thrills will culminate with the Nitro World Games. This premier competition is coming to Brisbane (22nd + 23rd October) and, for the first time in its history, is being held outside of the US. Nitro Circus and Nitro World Games provide the ultimate opportunity to reinforce the ‘cool’ factor of the new LEGO CITY Stuntz range and excite kids – young and old - as it’s broadcast in over 130 countries during two days of extreme events.