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Andrex: A Little Love Goes a Long Way

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Andrex has been taking care of Britain’s bottoms since 1942, and to celebrate their 80-year anniversary, award-winning creative agency FCB Inferno has created ‘A little love goes a long way’. The new integrated campaign focuses on the emotional bond between generations of British families and the beloved Andrex puppy. Created by FCB Inferno and Grammy-nominated director Nicholas Jack-Davies, the insight behind the idea is that small, everyday acts of care, like picking up a pack of Andrex, can make a real difference to how you and your family feel. The heart warming 30 second TVC shows a Mum shopping for her daughter, picking up a few regular items, before spotting a real puppy on the shelf, between packs of Andrex. They share a moment, she picks it up, and as she pops it into her trolley, we reveal it’s a completely normal pack of Andrex. In the final shot we show that her daughter is heavily pregnant, and the Mum’s choice has been a little act of love.
Credits Other credits

Agency

Account Directors: Helena Georghiou & Kirsten Barnes

Account Management: Hayley Marvin, Kat Sarantopoulou, Victoria Endicott

Kimberly-Clark

Marketing Director: Matt Stone

Marketing Manager: Emma Drew

Senior Brand Manager: Louise Harrop

Production

Editing: tenthree

Sound: Creative Outpost

Post-Production: Absolute

Media: Mindshare

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