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Top 6: September 14th 2022
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Road Safety Authority Ireland: The RSA Learning Portal

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Top 6: September 14th 2022
This week sees the launch of a ground-breaking project created by BBDO Dublin on behalf of the Road Safety Authority. The RSA Learning Portal is now available to primary and secondary schools across Ireland, to teach road safety to kids. It's Ireland's first branded metaverse and the world's first metaverse for road safety education. Already an immersive success story. Irish schools will be invited to sign up for virtual sessions at RSALearningPortal.ie where they will experience an expansive and rich 3D world where kids can immerse themselves in fun and engaging metaverse environments, designed to teach them valuable behavioural life-changing lessons. It is accessible via multiple platforms including desktop browser, tablet, and mobile, and students who are feeling a little more adventurous, can visit using a virtual reality headset, for a truly immersive, 3D road safety experience. Already proving extremely popular with students, it has allowed RSA to reach more schools than ever before and as a result, is currently booked out until the end of the year.
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