Lifeline: Shine a Light on Suicide Stigmas

Many people are still reluctant to talk about their mental health and to seek help if they are struggling. To mark World Suicide Prevention Day on the 10th September, Lifeline sought to confront these stigmas and 'Shine a Light' on them. Thinkerbell developed a national poster campaign to bring this idea to life. To draw attention the posters were designed to mimic the backlighting of the poster site and were created to allow the actual fluorescent lights to shine through.