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DoorDash: Delivering More

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DoorDash is delivering more than delivery for its merchant and restaurant partners with the introduction of Delivering More - the company's first ever merchant-focused ad campaign, a new restaurant focused magazine, and more. DoorDash continues to deliver more for its merchant partners with: Delivering More, the company's largest merchant-focused ad campaign.
Agency: Edelman

Launched August 16th and slated to run for 6-12 weeks, the new campaign shows how DoorDash is taking a merchant-first approach to helping businesses grow and succeed with video (:60, :30’s, :15’s and :06’s), animated and still assets running on DoorDash’s owned channels, web, paid and owned social, direct mail, email and print. Secret Menu, their new print (locally distributed to restaurant merchants) and digital magazine. Secret Menu shares stories that inform and connect merchants, demonstrating that there is more to a restaurant than food. It features inspirational and informative stories from the restaurant community, focusing on different cities with each issue to provide merchants a new source of information on local and industry news, trends, and highlights. The inaugural issue goes deep into Los Angeles chefs and restaurant owners with a look at how their businesses connect a neighbourhood and each other highlighting a range of merchants from the Burmese cuisine at Jasmine Market and Deli in Culver City to the history of Ken’s Ramen in Virgil Village and the passing of the reins from father to son at Anajak Thai. In each issue, editors in chief David Amsden and Erin Ruffin will explore a different city and its local restaurant culture and the people who make it special.

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