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Outdoor
Tena Men: Wear it with confidence
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In partnership with the Prostate Cancer Foundation of Australia (PCFA), the campaign features Ian, Ross and Steve, 3 survivors of prostate cancer wearing the new underwear, beautifully photographed and filmed, the men share their stories of dealing with prostate cancer, their experience of facing incontinence, and the relief of having discreet, leak-absorbing underwear they can wear with confidence. The integrated campaign runs through PR, digital, social and in-store.
Client – Essity Australasia Related |
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