The Gothenburg Book Fair: Hope Signs

The Gothenburg Book Fair — the largest cultural event in the Nordics — has the Climate Crisis as its theme this year. To illustrate the power of literature, the Gothenburg Book Fair has asked some of our most acclaimed authors to write protest signs for the climate. The signs are available in a digital library where everyone can borrow the words of some of the great authors of our time, to respond to the greatest challenge of our time. The advertising agency NORD DDB is behind the campaign. Literature has a unique ability to upset, touch and inspire us. In response to the climate crisis, the Gothenburg Book Fair has asked about fifty distinguished authors from around the globe to write their own protest signs in favor of the climate - also called Hope Signs - and make them available for anyone to use. Globally recognized authors like Jojo Moyes, Anthony Doerr, Lauren Groff, and David Lagercrantz, and climate activists such as Naomi Klein and Vanessa Nakate, together create a collection of visually striking signs filled with impactful and hopeful messages. The Hope Signs are available in a digital library where everyone can access the authors' words about the climate crisis. By downloading the signs, they can be used in climate protests or shared on social media to fight for climate action online.