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Assassin's Creed: Leap Into History
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The result of a long-lasting collaboration with Ubisoft’s teams, DDB Paris revisits more than 2000 years of history to celebrate the iconic franchise’s anniversary. Since the first chapter in 2007, Assassin’s Creed has become a blockbuster franchise who sold over 200 million games. Its symbols and lore have become part of our collective psyche. The anniversary was a unique opportunity to celebrate the spirit of the franchise, pushing it a bit further to the status of pop culture essential. And to federate everyone, from the hardcore gamer to the one who only heard about a guy with a hood. More than a celebration, the new film is part of a 360 strategy to support the brand’s vision and its long-term objectives. The brand spot is built around the two fundamentals that define the series: an immersion into rich and accurate historical worlds; and the feeling of complete freedom it gives the player. Assassin’s Creed belongs to the category of open worlds. Games that are not straight lines, but allow everyone to wander, wonder and lose oneself. Games that make you ask yourself: what is behind this hill, this forest, this door? For AC players, history is a place to play with, to explore. It gives them a sense of freedom like few other games can. DDB Paris’ film certainly is a tribute to the game’s greatest moments, characters, and worlds, full of references and Easter eggs. But not in a compilation kind of way.
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