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Web Film

TENA Men: Wear it with Confidence

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In partnership with the Prostate Cancer Foundation of Australia (PCFA), the campaign features Ian, Ross and Steve, 3 survivors of prostate cancer wearing the new underwear, beautifully photographed and filmed, the men share their stories of dealing with prostate cancer, their experience of facing incontinence, and the relief of having discreet, leak-absorbing underwear they can wear with confidence. The integrated campaign runs through PR, digital, social and in-store.
Credits Other credits

Client – Essity Australasia

Sue Pham – Senior Brand Manager Tena

Mishael Raban – Marketing Manager Tena

Prostate Cancer Foundation Australia

Laura McKoy – Head of Marketing and Community Engagement

Anne Savage – Chief Executive Officer

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