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Web Film

TENA Men: Wear it with Confidence

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In partnership with the Prostate Cancer Foundation of Australia (PCFA), the campaign features Ian, Ross and Steve, 3 survivors of prostate cancer wearing the new underwear, beautifully photographed and filmed, the men share their stories of dealing with prostate cancer, their experience of facing incontinence, and the relief of having discreet, leak-absorbing underwear they can wear with confidence. The integrated campaign runs through PR, digital, social and in-store.
Credits Other credits

Client – Essity Australasia



Sue Pham – Senior Brand Manager Tena



Mishael Raban – Marketing Manager Tena







Prostate Cancer Foundation Australia



Laura McKoy – Head of Marketing and Community Engagement



Anne Savage – Chief Executive Officer

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