Outdoor ad: Tourism New Zealand: If You Seek – Hooker Valley New Zealand

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Top 6: September 28th 2022

In 2022, the world began to open up, enticing tourists back to their countries. They bared everything. The wonders sights and sounds on display, all at once. DDB Aotearoa and Tourism New Zealand didn’t do that. They created a campaign that withheld and concealed the nation, compelling the viewer to come, and reveal it for themselves.

This OOH execution withheld famous New Zealand views, revealing a little more every day, and challenged viewers to guess where it was, for a chance to go there themselves.

Category Travel, transport & tourism
Client Tourism New Zealand
Agency DDB Aotearoa
Country New Zealand
Uploaded 20 September, 2022

Credits

Chief Creative Officer
Gary Steele
Creative Director
Matt Williams
Senior Art Director
Gareth Rice
Senior Copywriter
Geordie Wilson
Creative Director
Freddie Coltart
Studio
Julz Lane
Head of Production
Liz Knox

Other credits

DDB Group Aotearoa:

Lead Business Partner: Kate Heatley

Senior Business Director: Becky Kusel

Mac Designer: Paul Edwards

Tourism NZ:

Director, Marketing: Brodie Reid

Global Manager Brand & Experience: Jill Chestnut

Consumer Marketing Manager: Penelope Ryan

Campaign Manager - Domestic: Georgia Woodbridge

Campaign Manager - Domestic: Anna Benade

Senior Brand and Content Specialist: Rhianna Watson

Photographer: Miles Holden