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Los Angeles Tourism: Now Playing
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Los Angeles Tourism invites visitors to discover what’s “Now Playing” in the City of Angels with the kickoff of a creative new advertising campaign spotlighting the incomparable breadth of attractions, experiences, entertainment and accommodations found only in L.A. Shot on location at several iconic L.A. sites, the spot combines live-action film, music, animation and voiceover to create a dazzling mix of campaign content. Leading the campaign is a dynamic :30 second ad portraying a writer at work on an ever-changing screenplay that follows a group of friends as they crisscross the city, visiting L.A. highlights such as the Hollywood Walk of Fame, The Los Angeles County Museum of Art, The Music Center and Venice Beach.
CMO: Don Skeoch |
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