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Waitrose: Food to Feel Good About
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Waitrose is today launching its new brand expression - Food to Feel Good About. This will be an integrated brand campaign highlighting quality, taste, ethics and value, to celebrate food that makes a positive difference. The new brand campaign supports our ambition to go further in our ambition to give animals a better life and farmers a better future, and to look after people and the planet - all in our pursuit of offering the highest quality and best tasting food. The new brand expression builds on the direction set in the Partnership Purpose and the Waitrose Customer Strategy which has been based on insight from over 4,000 target customers and partners. The hero 60 second TV ad created by adam&eveDDB and directed by the award-winning Bryan Buckley of Hungryman, is narrated by actor and comedian Jamie Demetriou (Stath Lets Flats, Fleabag), as it takes viewers on a joyful journey through different food moments, with a new and more confident tone of voice for the brand.
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