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McDonald's: Happy Readers
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McDonald’s and advertising agency Leo Burnett team up with Merman director Ben Liam Jones in this charming film ’Happy Readers’ to show the importance of reading to a younger generation as well as providing accessibility to books. One in five children in the UK say they don’t own a book. This is quite a staggering statistic. Given this, McDonald’s Trust has provided over 135 million books to children since 2013. In the film we follow the journey of Connie, a little girl whose love of books transports her to magical, animated worlds as she loses herself completely in a good story. We see her in everyday scenarios; on the bus, on a walk, at a McDonald’s with friends, all with her nose firmly stuck in a good book. One little story can open her world to a lot of possibilities.
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