Cleartrip / Times of India: Unlock Travel Offers

Cleartrip's latest print ad is a manual on how to stand out this sale season without shelling out the budget for the front page. Created by Talented.agency in collaboration with Web Dimension, this print ad urges people to think outside their city, just by making better choices this sale season. When the newspapers are filled with a barrage of sale season ads screaming heavy discounts and price cuts, this clever ad by Cleartrip makes people rethink their spending approach and urges them to travel the world instead of buying unnecessary things. But there's another surprise. The highlight is a web app - ortraveloncleartrip.com, where people can scan any sale ad across all pages of the newspaper (or otherwise) to unlock a travel offer from Cleartrip for the same budget. Once scanned, the page throws offers on domestic and international flights, along with offers on 3-star hotels and premium stays.