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Autry Action People: Hypebeast x Autry
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Autry, the US sneakers brand that last year launched a special model dedicated to American tennis legend Bob Lutz, has marked the opening of this year’s US Open finals with a social film to mark Bob's 75th birthday. Bob Lutz was one of the top US players of his era, winning 43 doubles and 11 singles titles, a winner of five Davis Cups with the US team, and a five-time US Open doubles champion. Since then, his legacy has been largely left to the historical record – and rarely remembered. Autry's new campaign is intended to provide a spotlight that Bob Lutz's legacy, including Autry's Bob Lutz sneaker launched last year, deserves. The 60-second film describes what it takes to be a legend and one of the strongest US players of all time – despite the fact many today may not have heard of him: “The man, the legend, and now the shoe”. The campaign, directed by Em Cole through Twin Productions, also includes a product focused film called ‘Hypebeast x Autry’ with the brand's punchy view on drop culture film, to announce Autry’s landing in the US.
Chief Marketing Officer: Massimo Giunco |
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