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Top 6: October 5th 2022
Interactive

Vegemite: Mitey Meals

Top 6: October 5th 2022
Every Aussie knows that VEGEMITE tastes like Australia. What they may not know is that their favourite morning spread is the perfect addition to any dish!
So, to encourage Aussies to use VEGEMITE as an ingredient in everything from their pasta to their nachos, we switched up the iconic, VEGEMITE logo on our jars and our squeezy bottles. We even engaged Aussie legend, Ash Barty, to launch her own ‘Barty Parmy’ recipe! Our new labels feature six, specially selected dishes that pair perfectly with our favourite spread. Each label has a QR code, linking you to your favourite recipe. So let’s get a little creative in the kitchen and eat VEGEMITE for breakfast, lunch and dinner!
Credits Other credits

Vegemite

Head of Marketing - Matt Gray

Marketing Manager - Jess Hoare

Marketing Manager - Jacqui Roth

Senior Brand Manager - Magda Kozera

Assistant Brand Manager - Holly Shotton

Assistant Brand Manager - Georgia Fink

Brand Communications and PR Lead - Hannah Saliba

Marketing Manager, Digital & Communications - James Coleman

Social Media & Content Coordinator - Ally Heywood

Social Media & Content Coordinator- Hugh Keenan



Starcom

Account Manager - Georgina O’Hare

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