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British Heart Foundation: The Noisy Generation
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Nexus Studios and Mischa Rozema teamed up with Saatchi & Saatchi London to create ‘The Noisy Generation’, the latest call to action campaign for the cardiovascular research charity, British Heart Foundation in a 60-second commercial. The spot transports viewers on an archival journey through some of the transformative events of the '60s and '70s. Key cultural moments are represented such as the anti-war movement, the emergence of the contraceptive pill and the first heart transplant, all to the sounds of a quintessentially British rock anthem, Slade’s ‘Cum on Feel the Noize’. In a move to inspire donations from the boomer generation, Mischa mixed archival footage with nostalgic images of the heady rock days. Shot in a single day, the recreated concert experience included a fully rigged Glastonbury-size stage, a packed crowd of revellers, smoke bombs, an original 1950s bus, and real musicians performing the role of glam rock band, Slade.
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