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Web Film

Bed Head: Stay Headstrong - Lucia Blayke


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A trans activist, a rapper and a comedian talk openly and frankly about their life, inspirations, achievements, challenges, and why their hair is such a huge part of their headstrong personality. All while getting their haircut, in Bed Head’s first-ever consumer-facing campaign. Bed Head has recently moved from only being available in salons to being found on retailers’ shelves, so the agency was briefed with launching the brand to consumers for the first time. The agency created a new brand platform, ‘Stay Headstrong’ by delving deeply into Bed Head’s punk roots and “don’t give-a-f*ck” attitude, to enable Bed Head to engage with consumers in an authentic and meaningful way. This campaign is the first work to be developed from the platform and is made up of a content series and some beautifully created OOH that will appear as fly posters. The films see comedian Lilly Philips, trans activist Lucia Blayke, and rapper FFSYTHO all take to the barber’s chair of Bed Head chief stylist Philip Downing. As he cuts and styles the three of them open up and share their fascinating stories of their journeys, their feelings on getting there and what they think life holds in store. The captivating and compelling films are all around 3-minutes long and will appear on Bed Head’s social channels on 26th September. All the content was crafted by a female director, Coral Brown, and a female photographer, Sophie Jones.
Credits Other credits

Photographer: Sophie Jones

Edit Company: Whitehouse Post

Editor: Liz Deegan

Post Production: Absolute Post

Post Production Producer: Sarah Mearz

Sound: Rascal Post

Sound Design: Aaron Taffell

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