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Samsung: Samsung In Store

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It must have been love. But for AK and Samsung, it’s definitely not over now.
We all have those cherished old gadgets lying around the house. Now Samsung has a use for them. In their new Trade-In campaign, Samsung invites you to search out your old devices and trade them in for credit when you buy the new Galaxy S22. But letting go isn’t always easy …
AK gives the process of discarding old possessions a wonderfully fresh comedic twist by exaggerating those emotions in a way guaranteed to strike a chord with any sentimental soul. Impeccable casting married to superb performances – along with great images and editing – turn the trauma of letting go into a memorably entertaining experience.
But you don’t have to let go. Contact Spitfire anytime to find out for yourself how AK can help turn your idea into a hugely entertaining one. With a happy ending every time.
Credits Other credits

Client: Samsung

Marketing Manager: Nadia Gossman

Agency: Cheil

ECD: Roger Tavares

Senior Art Director: Martin Heigan

TV Producer: Esme de Miranda

Production House: (Spitfire Films)

Director: AK

Executive Producer: Liesl Lategan

Producer: Baleseng Mes

Senior Producer: Yolandi

Production Manager: Relebohile Thainye

Production Coordinator: Tapiwa Nyamayawo

Casting Coordinator: Hloni Ntsooa

Casting Director: Kevin Grey


1st AD: Barry van Niekerk


Focus Puller: Jasmine Coryndon-Baker

BTS Video Producer: Tong Sung (Eric)

BTS Videographer: Prince Madikazi

BB Grip: Isaac Ndlovo

BB Lights: Lusekwane Dlamini

Spark: Mpumelelo Manana

Spark: Koena Ngoepe

Key Grip: Mark Davidson

DIT: Ryan Sheppard

VT Operator: Henry Gozzo

Sound: Mpilo Masuku

Art Director: Justin Elgie

Props Master: Hizel Riffle

Props Standby: Nkululeko Penya

Art Driver: Joseph Mashaba

Art Assistant: Tebogo Mankge

Makeup Artist: Nomsa Ngoma

Wardrobe Stylist: Melissa Maxted-Henderson

Wardrobe Assistant: Nadia Omar

On Set Medic: Neo Makola

Covid-19 Nurse: Erna Goussard

Animal Wrangler: Gaby

Animal Inspector: Rulof Jackson

Product Specialist: Jacques Mapepe

Product Specialist: Mike Bola

Unit Manager: Steve Watchorn

Unit Assistant: Siphiwe Banda

Unit Assiatant: Tshepo Stuurman

Security: Thuso Security

Catering: Lulama Stones

Post Production

Post Supervisor: Ed van Blerk

Editor: Ryan Young

Grade: Craig Simonetti

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