Outdoor ad: Ford: Ford electrification special build

View hi-res

Top 6: October 5th 2022

To celebrate the launch of Ford's electrification campaign, Ogilvy NZ and Mindshare took over a central Auckland billboard site with a big, bold, and electric idea. Our special build billboard used a striking blue neon design - reminiscent of a circuit board - to showcase our campaign message and drive attention to the Ford EV and Hybrid range. Located on Newton Road in Auckland's Eden Terrace, by day or night, the billboard build was hard to miss.