Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Tv

Virgin Atlantic: Runway on a Runway


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
Virgin Atlantic crew members (left to right) Jamie Forsstreom, Tania Wiks, Allison Port, Leigh Dixon, and Gary Ogden join TV personality, Michelle Visage, to showcase Virgin Atlantic’s gender identity uniform policy and pronoun badges, rolled out across the airline for staff from today. Virgin Atlantic has teamed up with award-winning creative comms agencies Tin Man and Lucky Generals on an integrated campaign launching an updated gender identity policy. Starring Drag Race sensation Michelle Visage and a representative cast of talented individuals from the LGBTQ+ community, Virgin Atlantic colleagues and professional dancers, the campaign shines a light on one of the key policy changes – the removal of the requirement for colleagues to wear gendered uniform options. The updated policy means crew, pilots and ground teams will be able to choose which of the iconic uniforms, designed by Vivienne Westwood, best represents them – no matter their gender, gender identity, or gender expression. Reflecting the diversity of the workforce and in a move that cements its position as the most inclusive airline in the skies, Virgin Atlantic is offering its people a fluid approach to its red and burgundy uniforms, dropping the terms ‘male’ and ‘female’, meaning LGBTQ+ colleagues will be able to choose either the red or the burgundy uniform, depending on which best reflects themselves. The announcement is complemented by a new roll out of optional pronoun badges for its people and those travelling with the airline. Alongside updated ticketing systems to allow for passport holders with gender neutral gender markers to select ‘U’ or ‘X’ gender codes on their booking as well as the gender-neutral title ‘Mx’. The integrated campaign encompasses paid, earned, and owned channels and includes strategic media relations, an inclusive influencer programme and video content for earned and paid media. The ‘runway on a runway’ was shot on location at Bedford Aerodrome and directed by Samuel Douek from CAMP productions. It merges movement, dance, innovative camera techniques and impressive set design and features Michelle Visage, LGBTQ+ rights activist Tanya Compas, cabaret, and burlesque star Tyreece Nye and transgender TV personality and model, Talulah Eve.
Credits Other credits

Editing House: Stitch

Editor: Samuel Marr

Postproduction: Time Based Arts / Lucky Productions

Colourist: Myles Bevan

Sound House: 750mph

Sound Engineer: Jake Ashwell

Music: Louder Than Words from Extreme Music

‘The Making Of’ Film creds

PR Agency: Tin Man

Production Company: O My!

Agency Lead: Jodie Woolfson

Head of Creative: Natalie Honan

Director: Brad Nagle

DOP: Cameron Vickers

Sound Operator: Alex Milson

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news