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Web Film

Biskuat: Dreams: Dreams


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Mondelez Biskuat, an iconic biscuit in Indonesia, has launched a new campaign, developed by Leo Burnett Indonesia and produced through Directors Think Tank. The campaign marks the return of the Biskuat Academy, a long-standing sports marketing programme which is in line with their mission to nurture true inner strength amongst children by imbibing the right set of values. Global soccer fever is building, and Biskuat Academy needed to cut through. Leo Burnett decided to spotlight a relatively unknown coach Bang Aji, founder of football club Persigawa, who has trained thousands of kids since 1987 with significant success. He was inspired watching kids play with passion with a plastic ball and committed himself to helping underprivileged kids get access to training. Despite limited financial means, the Persigawa club has provided free coaching to all kids and today has 6 branches in Jakarta.
Credits Other credits

Credits

Client: Mondelez SEA & Indonesia

Vice President Marketing: Nikhil Rao

Director of Fuel, Wellbeing & Biscuit Business, SEA: Thanh Vo

Head of Marketing Indonesia: Maggie Effendy

Brand Manager: Hanz Danielle Lao

Brand Manager Biskuat Indonesia: Andhika Lestari

Agency

CEO: Sony Nichani

Regional Business Director: Monideepa Nandi

Account Director: Dieyan Bernard

Sr. Account Executive: Salma Shahab

PM: Merry Gultom

Associate Social Media Director: Timothy Laksmana

Social Media Supervisor: Rezzi Saputra

Production

1st AD: Bona Ventura & Dimas Putih

Editor: Boyd See

Producer: Audri Ferainy Iswandari

Line Producer: Mey

Production Asst: Fanni & Icha

Art Director: Ari Bima Teja

MUA: Rizka Shafira

Wardrobe: Nadira

Post Producer: Vinie

Colorist: Ben Conkey

Online Editor: Akira

Music: Black Cat White Cat Music (Japan)

Music Exec. Producer: Timo

Music Director: Erik Reiff (Berlin)

Media Partners: SPARK Foundry, Publicis Groupe Indonesia

Media Business Director: Novi Suhartini

Senior Media Investment Executive: Andreas Ardhi

Associate Digital Media Planning Manager: Anastasia Amanda

Media Planning Executive: Hana Bilqis

Associate Digital Media Director: Gaurav Tandon

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