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Web Film

Instituto Sou da Paz: Trigger Pen


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Instituto Sou da Paz, a NGO founded in 1999 with the role of providing information on public security in Brazil, launched an impactful campaign created by the independent agency Tech and Soul. The piece acts as an alarm against the excessive weaponry of the Brazilian population, showing that a simple signature can transform a pen into an element as fatal as a gun. The current government has been responsible for approving rules and laws that encourage the arms of the Brazilian population – from a number close to 60,000 people with guns in 2019, when he became the nation´s president, there are now 1.3 million Brazilians with legal access to weapons, categorized as CAC (collector, marksman and hunter). The number of weapons in the hands of each of them is between six and thirty, with the right to 5,000 ammunition for each weapon – absurd numbers that are reflected in a scenario of intense public insecurity in the country. Instituto Sou da Paz is a Brazilian entity focused on public security that for over 20 years has been working with different methods to inhibit violence, creating public policies and helping to implement and distribute the best public policies for municipalities. It is one of the greatest expressions of the Estatuto do Desarmamento (Disarmament Statute), approved more than 20 years ago and now in the process of regulation, but already responsible for the scenario of high gun regulation in Brazil - something that may be falling apart in a country with more than 50,000 murder deaths a year. This scenario that has become similar to that of the United States, with gratuitous urban violence for futile reasons.
Credits Other credits

Customer approval: Janaina Baladez, Izabelle Mundim

Editor: Flavio Waiteman, Ricardo Millani

RTV: Felipe Lopes, Queila Ribeiro

Attendance: Wilson Pereira, Caio Zagatti, Maria Cecília Freitas

Media: Ana Paula Ventura

Graphic Production: Rogerio Gonçalves

Developer: Luiz Cesar Leite

Direction: Wudd - Danilo Pontes e Leonardo Trintinalia

Assistant Director: Roberto Veiga e Maria Eduarda Vieira Felsmann

Executive Production Direction: Daniel Soro, Alexandre Chalabi e Natalia Souza

Executive Production: Ciça Bertoche e Larissa Luisi

Executive Production Assistant: Willian Sousa

Attendance: Regina Knapp, Roberta Frederico, Marília Raffaeli, Rafael Costa e Nara Chrysostomo

Production Coordinator: Mariana Guerra

Production Coordination Assistant: Marcia Frota

Production Director: Ricardo de Rezende Franco

Art Direction: Juan Manuel Maria Zavalla e Flora Yurie Manni Fujii

Head of Post: Rafael Bozzi

Post Project Manager: Ana Flavia Monteiro

Post Project Analyst: Hugo Ferriolli

Finalization: Victor Oliveira

Finishing Assistants: Junior Fernandes, Rafael Cereda e Ederson Lima

2D Concept: Victor Further

Motion: Ivan Franco

Colorist: Erick Moraes

VFX Producer: TRIBBO

VFX Creative Director: Bibinho Carvalho

VFX Supervisor / Senior Editor: Rodrigo Pina

Senior Composer/ VFX Supervisor: Sergio D’ Piazza

3D Lead Artist: Erick Buosi

3D Coordinator: Gabriel Leça

Post-Production Coordinators: Tato Carvalho e Rafael Flamínio

Motion Lead Artist: Fabiano Iwasita

T.I Manager: Lucas Pereira

T.I Manager Jr: Anderson Favaro

Conform: Fernando Diniz

Attendance: Carolina Barros

Sound Producer: Blood Audio

Musical Production: Otavio de Moraes

Sound Desing/ Finishing: Vitor Motter

Coordination: Camila Madio

Executive Production: Dani Monaco

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