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Superannuation: A Tip For The Future
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Description
------------------------------------ A branding campaign designed to broaden the customer base of an 'industry' Super Fund. Creative Commentary ------------------------------------ Historically, Intrust Super's customer base has been drawn from the hospitality industry. Faced with an opportunity to broaden their market - at the same time hoping to stay true to their roots - Intrust Super were looking to establish a new brand personality. Clemenger Brisbane created a new positioning for them and delivered it via a creative scenario that anyone who's ever drunk coffee can identify with.
Music: Pete Jones |
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