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BMW: Holidays Are Here

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For its 2022 holiday campaign. BMW will offer a new take on category tropes. The holidays always offer up a surprise, and this year’s slew of vehicle sales commercials is getting a shake-up in BMW’s annual Road Home Sales Event. Created by Goodby Silverstein & Partners and director Johnny Mass, a series of unlucky events turns what could have been an expected holiday homecoming story, into something magically memorable.The :45 commercial puts known category tropes (big red bow, anyone?) together with the power of Mother Nature to show us what can happen when the right thing falls into the wrong context.
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President: Sebastian Mackensen

Head of Brand: Marcus Casey

Communications Supervisor: Albi Pagenstert

Communications Manager: Lisa Judge

Marketing Manager: Phil Dilanni

Marketing Specialist: Mike Fillare

Marketing Specialist: Jamie Pritchard

Media Manager: Timothy Sumter


Managing Partner: Leslie Barrett

Account Director: Tom Powers

Account Manager: Ali Bentin

Account Manager: Susie Juarez

Strategist: Bonnie Wan

Strategy Director: Stephanie Phillips

Strategy Director: Kevin DeStefan

Strategy Manager: Christine Chen

Strategy Director: Dong Kim

PR Director: Meredith Vellines

Head of Production: Jim Haight

Graphics: Jim King

Business Affairs Manager: Judy Ybarra

Business Affairs Manager: Heidi Killeen


President: Luke Ricci

Head of Production: Carolyn Pedrossian

Print Producer: Saam Gabbay

Print Producer: Sebastian Keefe


Company name: Uppercut Editorial

Editor: Joaquin Machado

Edit Assistant: Allen Rounsley

Head of Production: Jared Thomas

Music / Sound

Company name: Racket Club

Creative Director: Justin Hori

Creative Producer: Adrian Womack

Producer: Becky Mathai

Company name: Sonic Union

Sound Designer: Steve Rosen

Post Production: Justine Cortale

Music / Sound

Post Production / VFX

Company name: The Mill

Shoot Supervisor: John Leonti

Executive Producer: Hillary Thomas

Creative Director: Alexander Candlish

Producer: Kim Downing

VFX Artist: Abigail Riegel

VFX Artist: Kevin Diaz

Colourist: Paul Yacono

Producer: Denise Brown

Colour Assistant: Gemma Parr

Colour Assistant: Jacob Suffern

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