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Deliveroo UAE: One Star Cookbook


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Dubai-based marketing agency ‿ and us Dubai has produced a special cookbook for Deliveroo UAE, the renowned online food delivery company. Titled “One-Star Cookbook”, this beautifully crafted book features plenty of dishes inspired by real online one-star reviews of delivery disasters. This is “the book of dishes you won’t get with Deliveroo,” asserts the brand on the back cover of the book. The tone is set. The book contains 36 unique creations made from real delivery mishaps – reinforcing how important an ingredient the delivery is for any dish. Each dish is designed to act as a vivid reminder of what Deliveroo works tirelessly to avoid – and what drives them to constantly keep improving their customer offering.
Credits Other credits

Agency

Head of Marketing: George Schempers

CEO and CCO: Fadi Yaish

Project manager: Lama Halimeh

Project coordinator: Lama Halimen

Design: Ryan Atkinson, Thomas Larthe

Executive Creative Tech Director: Diogo Borges

Typesetting: Ryan Atkinson, Atkinson Co.

Copy Revisor: Lakshmy N.

Producer: Serra Chehade

Motion Graphic: Alaa Oudah

Photography: Magali Polverino

Photography assistant: Lourdes Avellaneda

Art direction: Pato Katz

Art assistants: Michu Barisch/ Esteban Perera

Food stylist: Loli Braga Menendez

Food stylist assistant: Agus Salatino

Studio manager: Candela Cortes

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