Scapegrace Distilling Co.: Whisky Beyond Its Time - London

Distilled on the edge of the earth in Central Otago, New Zealand, Scapegrace whisky sees the new day before the rest of the world.
Free from the ties of tradition, Scapegrace is carving a category of its own, straying from old school whisky distilling methods. So to promote the launch of their first ever whisky, a series of date stamped images were aired around the world as messages from the future.On the 23rd of October we ran a campaign in London that was captured on the 24th, then we did the same in New York, proving that Scapegrace Whisky is ahead of its time.Scapegrace. Whisky beyond its time.