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Stop the Coward Punch: Prof Knuckey
Now in its 10th year, Danny Green’s Stop The Coward Punch Campaign continues to tackle these senseless acts of violence on our streets to great effect. Along with other material, this year’s campaign features these sobering messages from prominent neurosurgeon Prof Neville Knuckey and Heidi and Jon Walker, parents of Coward Punch victim Jaiden. Over the past decade, AT Creative Director/writer Andrew Tinning and Third Storey Pictures Director Martin Wilson have collaborated with Danny Green to bring this important message to the Australian public. During this time, the campaign has seen the vernacular change from terms like ‘King Hit’ that glorify violence to ‘Coward Punch’, which is far more befitting of the perpetrators. And most importantly, the incidence of fatal Coward Punch attacks across the country has continued to decline year on year.
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