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Waitrose: It's Beginning to Look a Lot Like Christmas
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Waitrose today (Tuesday 15th November) launches its Christmas campaign, 'It’s beginning to look a lot like Christmas', which highlights the time and effort Waitrose Partners, farmers, growers, producers and artisan suppliers put into every Christmas product all year round, showcasing ‘it’s the care we put in that makes Christmas this special’. The 'It’s beginning to look a lot like Christmas' advert, which has been created by adam&eveDDB, and shot by Academy Award-nominated director Henry-Alex Rubin, and has used a cast made up of real life Partners and suppliers (with only the celebrating family as actors) working in all weather conditions from 1st January through to the festive season to ensure a special Christmas. Each of the preparation scenes depict various challenges Waitrose face throughout the year, including one of the pork farmers smashing through an iced over drinking trough, fences being put up with lighting in the background, farmers working through the hot summer to get their crops ready, Brussels sprout picking in the torrential rain and apple picking in high winds at Waitrose's Leckford Estate farm.
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