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Top 6: November 23rd 2022

Eton Shirts: The Index Shirt

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Top 6: November 23rd 2022
Eton Shirts and Valtech Radon want to raise brand awareness in the American market and inspire people to dress sharply despite market situations by creating a limited-edition Index Shirt with a price connected to the NASDAQ Index. In light of the recent fluctuating markets, Eton Shirts and Valtech Radon have developed The Index Shirt, an exclusive custom-made limited-edition shirt with a dynamic price that is updated every five minutes on trading days. The shirt also features embroidered symbols of the bull and the bear – well-known symbols of optimism and pessimism, reflecting the stock market's outlook for highs and lows. A limited-edition of The Index Shirt will be available from November 16, 2022, exclusively online.
Credits Other credits

Stills: Axel Pettersson

First Assistant Camera: Johan Viberg

Gaffer: Peter Övergård

MUA Stylist: Emelie Ödman

PA: Nico O’Konor

Retouch: Niklas Axelsson

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