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Orange: A Much More Generous Christmas


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Always looking to cater to the French's needs, particularly at this difficult end of the year which is proving difficult from an economical and environmental standpoint, Orange and Publicis launched a generous Christmas. The campaign aims to restore the French’s purchasing power by rewarding responsible actions. Publicis Conseil has devised a campaign for Orange as an extension of the brand’s Re program, which is based on reconditioned goods for a more responsible and generous Christmas for its clients. The idea is simple: during the Christmas holidays, any person who visits the store to buy a reconditioned phone or to repair their phone will be rewarded with a bonus. With this bold campaign, Orange becomes the first operator to dedicate its Christmas campaign to reconditioned phones. This idea will come to life through a great movie directed by Martin Kalina. A father and his daughter go to an Orange store to find out more about reconditioned products. The saleswoman reassures the father on the quality of reconditioned phones at Orange and reveals a secret to the little girl: it is Santa Claus who refurbishes phones! His imagination will lead him straight to the land of Santa Claus and his elves where we will be able to follow an epic journey of reconditioning full of magic in Santa’s workshops. In social media and digital, we find Santa and his elves working hard following a strict process to ensure the quality of the reconditioning and repair by Orange.
Credits Other credits

Agency

CEO: Agathe Bousquet

CEO overseeing Creativity: Marco Venturelli

Account Managers: Anne Dauvé, Émilie Jeanneau, Adrien Roux, Priyanka-Lisa Sen, Abir Nasri, Paul Germain

Strategic Planning : Damien Sabatier

Print and Radio Production Manager: Sandrine Martin

TV Production

Production Manager: Aurélie Bruneau

Post-production: The Mill, Prodigious

Post-Production Manager: Cécile Hubin, Franck-Hervé Marc, Julie Nourry

Editor : Benjamin Weill

VFX Producer : Marie-Cécile Juglair

Supervisor + flame artist: Sébastien Aubert

3d Supervisor: Matthias Barday

Motion Supervisor: Maxime Orsini

Sound Producer: Joël Tessonneau

Sound engineers: Alex Firla et Olivier Vehert

Music

Title : “On My Radio”

Artist : The Selecter

℗1979 Chrysalis Records Limited

Licensed courtesy of Chrysalis Records Limited.Used by Permission. All Rights Reserved. Written by Davies Neol

Published by Fairwood Music UK

Print - Publicis Conseil

Copywriter: Benjamin Sanial

Art Director: Raphaël Halin

Art Direction Team: Vincent Laugier, Franck Chateaureynaud

Artist: Nazario Graziano

Touch-up artist : Adrien Besnard

Print Production Manager: Sandrine Martin

Retail – agence Marcel

Account Managers: Eric Guillot, Fanny Cammas, Jade Bellah

Executive Creative Director: Eulalia Bartolomeu

Digital (Reboxing activation) – Marcel agency

Account Managers: Eric Guillod, Fanny Cammas, Jade Bellah

Executive Creative Director: Xavier Le Boullenger

Copywriter: Aurel Cablan

Art Director: Mohamed El Ghazi

Community manager : Calliste Garrabos / Mathieu Borza

Technical team: Eva Castrillo, Rose Coignet

Advertiser : Orange France

Advertiser Managers: Gaëlle Le Vu, Quentin Delobelle, Ombline Thomine-Desmazures, Laurence Pagny, Caroline Fortabat, Marie Treguier, Jean-Philippe Francisco, Ronan de Beauregard, Kadija Hemici. Director of Music and Experience (Orange Group) : Vrej Minassian

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