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Top 6: June 4th 2008

HTO: Gutter Child

Top 6: June 4th 2008
Homeless Talk is an organisation committed to helping the homeless, help themselves. TBWAHunt Lascaris wanted to create awareness for Homeless Talk and have a call to action, asking people to make a donation. To do so they placed an ad in the gutter of the newspaper – an area that is generally not used at all. The unique placement not only draws your attention, but also shows that your support of Homeless Talk means a better place for the homeless to sleep.

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