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Top 6: November 30th 2022
Interactive

The Dalí Museum: The Dream Tapestry

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Top 6: November 30th 2022
A new exhibition at The Dali Museum examines the profound yet universal human occurrence, the dream, through renowned artists' works and a new interactive Artificial Intelligence (AI) experience. The Shape of Dreams, on view Nov. 25th, 2022-April 30th, 2023, explores 500 years of paintings from the 16th to 20th centuries and examines dreams through different lenses - psychological, religious and metaphysical. An innovative AI area offers visitors the opportunity to see their own dreams transformed into works of art. The experience was developed by The Dali in collaboration with Goodby Silverstein & Partners (GS&P), with creative concepting by Minds Over Matter, and OpenAI - the creator of the text-to-image AI system DALL.E. The Dalí’s debut of its latest innovation, the Dream Tapestry, continues the Museum’s commitment to engaging visitors through immersive, interactive experiences while providing an educational art encounter. The Dream Tapestry begins by asking visitors to describe a recent, recurring or favourite dream. Using each visitor’s input, personal dreams are revealed as individualised art pieces based on the artistic styles featured in The Shape of Dreams exhibition. OpenAI’s DALL·E creates original, photo-realistic images from written descriptions. The inspiring dream activity marks the first interactive experience of DALL·E in a museum. In yet another first for DALL·E, every few minutes the Museum’s on-site experience seamlessly connects each of these personal dreams into a one-of-a-kind collective dream tapestry, displayed on a 12-foot screen on The Dalí’s gallery walls.
Credits Other credits

Client: The Dali Museum

Executive Creative Director: Hank Hine

Chief Operating Officer: Kathy Greif

Marketing Director: Beth Bell

Agency

Director of Technology: Nathan Shipley

Creative Technologist: August Bjornberg

Creative Technologist: Shan Jin

Creative Technologist: Joshua Blair

Production

Director of Production: Jim Haight

Business Affairs Manager: Judy Ybarra

Post Production / VFX

Elevel

Director: Michael Damiani

Executive Producer: John Dutton

Creative Director: Mike Landry

Motion Designer: Natasha Candelaria

Motion Designer: Zachary Seidner

Motion Designer: Nick Bizzack

Editor: Russel Fong

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