TV ad: Made By Dyslexia: Learn Dyslexia

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Top 6: November 30th 2022

The latest campaign by Made by Dyslexia, a charity led by dyslexics, via DDB Group Melbourne & Photoplay / Playtime, to advocate for the reshaping of global school systems to empower Dyslexic Thinking.

1 in 5 people are dyslexic: 1.55 billion people globally. And many of the world's most influential thinkers are counted among that number, including Albert Einstein, Steve Jobs, Pablo Picasso, Keira Knightley, and Richard Branson.

But education systems across Australia, the US, and the UK aren't designed to support the way dyslexic children learn, with the charity’s research finding that only 1 in 10 teachers globally have a good understanding of the strengths associated with dyslexia and Dyslexic Thinking.

The campaign is created by DDB Group Melbourne, directed by Photoplay / Playtime’s Dropbear (aka Jonathan Chong), and voiced by Academy Award-winning actor Jeremy Irons (known for voicing Scar in The Lion King, among a slew of other renowned roles).