Belgo: Taste The Difference

When most beer is as cheap as water, it's hard to convince people to take a chance on a specialty brew with fresh ingredients and a price to match. So Belgo, a Belgian craft beer brewed in Vietnam, launched the beer-currency promotion, allowing beer lovers to exchange any mass market beer for the higher end Belgo and taste the difference. Belgo, brewed in-house with fresh ingredients - some shipped straight from Belgium - the unique brews are priced higher than any regular beer on the market. Every beer honors the rich history and tradition of Belgian beers. So, how can you convince a country with access to some of the cheapest beer in the world to take a chance on a more expensive brew?
Agency: Happiness, Saigon