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HCF: Optometrist

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Founded in 1932, HCF has been dedicated to bringing a human touch to every part of the healthcare system they impact. To celebrate its 90th birthday, HCF is offering an 'Extra Extras' promotion. Featuring a dental checkup, physiotherapist massage, and optometrist eye check in three different scenarios, the ads offer new customers the chance to win 1 of 90 prizes, like a $5000 holiday voucher. The campaign was produced in collaboration with agency Akcelo, and production company Flint.
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HCF (Client):

Marketing Manager, PHI - Katie Reinbott

Senior Marketing Manager, PHI & Corporate - Amelia Deakin

Marketing Specialist, PHI - Amy Sutevski

Head of Brand and Content - Lindsay Carter

Brand Specialist - Michelle Piccirrilli

Senior Brand and Sponsorship Manager - Patricia Wade



Business Lead: Tyson Mahon

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