Re-born To Be Alive: Sign Up Before You Die

In Belgium, more than 1.500 patients are currently waiting for a transplant. Each donor can save up to 8 lives. The non-profit organisation Re-born To Be Alive encourages Belgians to become organ donors and asked Publicis Groupe for help. Even though Belgians are automatically considered organ donors, lots of families opt out when asked after seeing their loved one pass away. Unless the victim gave explicit permission before their passing. We all love to be scared to death, especially during Halloween when death is celebrated. Making this the perfect moment to break the taboo surrounding death and organ donation. Because if you are ready to be scared to death, you may as well register as an organ donor before you die. During several Halloween events at Plopsaland De Panne theme parks, Kinepolis movie theatres and Virtual Factory VR gaming centres, Death showed up. In a light- hearted and humorous way, Death tried to convince people to register as organ donors before dying of fear on a roller coaster, during a horror movie or a virtual zombie game. Those who registered as organ donors received a free session or game. Or they could even die of fear faster thanks to a special pass. A video of the action was shared on social networks, to scare even more people and convince them to become organ donors as well. Re-born To Be Alive will repeat this action next Halloween and the ones to come. Scare you next year! Halloween is the perfect moment to take the weight out of a dead-serious topic; organ donation. That’s exactly what we did: we scared people to death, but not before asking them to sign up to become organ donors.