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Experiential
La Mackavela: La Bendita 3
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According to the statistics of the data and performance system to determine the percentage of possibilities of 'The Analyst' and the prediction model "Stats Perform", Costa Rica is the team with the least probability of being World Champion at the FIFA World Cup, with 0.00% and the least favorite to qualify in their group at just 9.77%.
That is why we launched "La Bendita" from the Costa Rican brewery La Mackavela, the first craft beer made with 100% holy water, blessed by a priest, designed to support and, at the same time, ask for a miracle. We know that the forecasts are not on the side of the Costa Rican Football Team, but their faith always remains intact, as it was in the 2014 World Cup, finishing first in the Group of Death. More than a beer to watch the World Cup matches, we want to position ourselves as the official beer of those who never stopped believing for a single minute.
Havas Spain Related
La Mackavela: La Bendita 1
Havas Spain / Havas Costa Rica 
La Mackavela: La Bendita 2
Havas Spain / Havas Costa Rica |
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