Toyota: Like No One's Watching

With the holidays upon us, Toyota is celebrating the joy of the season with a special message about spreading kindness. “Like No One’s Watching,” the first of two Toyota holiday ads, debuted last night during NBC’s primetime special, “Christmas in Rockefeller Center,” with a personalized throw from a show host. “Like No One’s Watching” is a :60 spot that shares the touching story of a young woman, Clara, who takes it upon herself to perform selfless acts of kindness for others throughout the holiday season. In the spot, Clara is shown delivering groceries to her elderly neighbor, leaving a small gift for another young neighbor and helping to catch and return a neighbor’s dog that escaped. The spot shows Clara alone in her city, choosing to help cover her coworker’s shift for the holidays. In the final scene, Clara arrives home on Christmas Eve where she is surprised by a group of neighbors who are returning the favor with a Christmas tree and gifts. “Like No One’s Watching” was created by Saatchi & Saatchi and directed by Oscar Nominated director Ted Melfi. Toyota’s Hispanic creative conveys a magical message of togetherness that’s sure to touch viewers hearts. The bilingual :60 spot titled, “The Search,” shares a heartwarming Christmas story of a young protagonist, Sophia, and her grandfather driving in their Sequoia on a journey to find Santa’s house. While the mission may prove daunting, the two share a special moment together on their adventure. The bilingual spot was created by Conill Advertising and directed by award-winning director Peter Thwaites.