Outdoor ad: H&M: Unwrap the magic

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H&M has unveiled a giant advent calendar in Shoreditch to provide festive gift inspiration during the 25 days of Christmas.

Designed to look like a gift-wrapped Christmas present in the heart of Shoreditch, each day a window opens to reveal a festive array of H&M gifting options to the Christmas shoppers passing by.

‘Unwrap the magic’ is part of the H&M’s 2022 Holiday campaign highlighting products from the H&M gift guide. The mural artwork is from visual artist Maddalena Carrai and Mural Republic.

The advent calendar is part of a much broader OOH campaign, planned and booked by the7stars and Kinetic, including several large-format murals, banner ads and digital OOH sites across the UK.

Category Clothing & footwear
URL https://www2.hm.com/en_gb/index.html
Client H&M
Agency the7stars / Mural Republic
Production Mural Republic
Country United Kingdom
Uploaded 2 December, 2022

Other credits

Client: H&M

Hannah Townsend, Media Lead, H&M

Alice Russell, Content Production Marketing Manager, H&M

Visual Artist: Maddalena Carrai

Media Agency: the7stars

Lynsey Brook, Planning Lead, the7stars

Georgina Simms, Client Lead, the7stars

Jasmine Allen, Media Planner, the7stars

Megan Heron, Media Planning Executive, the7stars

OOH Agency: Kinetic

Julia Dobbin, Kinetic

Sam O'Connell, Kinetic

Hannah Russell, Kinetic

Mural Agency: Mural Republic

John Flaherty, Mural Republic

Geoff Gray, Mural Republic

H&M: Unwrap the magic

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H&M: Unwrap the magic

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