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Friend in Need App: Friend in Need - Seperation


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Unfortunately, moments of vulnerability online often attract unhelpful or anonymous scrutiny. This campaign takes real-life examples of keyboard warriors from Facebook, Instagram and Reddit and personifies it to promote the Friend in Need app. A reliable, trusted resource for people in need.
Credits Other credits

Agency: Wildlings



Creative Partners: Matt Wilson, Pat Lennox and Ben Green

Head of Art: Neil Martin

Graphic Designer: Garreth Bennett

Account Directors: Cait Totten, Farah Alias and Nicole Lennox Gray

Sound Engineer: Soundbyte – Brad Habib

Client: Anglicare WA

CEO: Mark Glasson

Manager, Media & Marketing Innovation and Strategy: Emma-Jane Morcombe

Project Manager: Nina Ulyett and Bec Stott

Media: Network Media

Phil Dada

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