Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Tv

Solace Women’s Aid: Seven Years of Christmas


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
Self Esteem, the Mercury Prize-nominated singer songwriter, has brought to life a haunting take on the classic ‘Twelve Days of Christmas’ song to help UK charity Solace Women’s Aid highlight the horrifying fact that it takes a woman on average seven years to leave an abusive relationship. The ‘Seven Years of Christmas’ rendition accompanies a short animation following the life of Maya, who goes from falling in love to being threatened by her partner over a seven-year period. The 90-second film will be shared online, via Solace’s social channels and through partner accounts. Viewers are encouraged to share the campaign via the #7YearsofChristmas hashtag and donate to Solace to help the charity reach all survivors who need them to end abuse and violence. Solace helps nearly 30,000 women each year in London alone, and will be supporting more than 300 women and families in refuge this Christmas. It will also be continuing to run a variety of additional services, from advice to rape crisis to therapeutic services aimed at helping women and their families recover from the trauma of abuse. Rebecca Lucy Taylor, aka Self Esteem, is a vocal campaigner against sexual violence and for the right for women and girls to live safe lives.
Credits

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news