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Radio

Waka Kotahi - NZ Transport Agency: Damo's Equation


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Waka Kotahi (NZ Transport Agency) has created a radio extension of their 'Mixed? Don't Drive' campaign. The objective is to reduce the amount of people who believe their driving is unaffected after taking prescription medication with alcohol or other drugs. The radio spots bring to life the internal calculations people make before getting behind the wheel and show that things don't always add up once you add prescription drugs to the equation.
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