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Top 6: December 21st 2022

Dutch State Lottery: Don’t Wait For Happiness to Happen to You

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Top 6: December 21st 2022
Some things in life are more valuable than winning a big prize. That is the message that the Dutch State Lottery and TBWANEBOKO propagate in their yearly New Year’s Eve campaign. The campaign kicks off with the release of the commercial: a touching story of a son who’s not sitting around waiting for luck to happen, but instead takes his father on the journey of a lifetime. The music that puts the commercial together is the result of a special collaboration between Dutch composer Jorrit Kleijnen and Jacqueline Govaert, lead singer of the Dutch band Krezip. In the commercial, with the closing theme 'Don’t wait for happiness to happen to you,' we follow a son who takes his father on a trip after he tells the old man he has won the lottery. Father and son relive their ultimate journey that they had in the past. They go back to Lapland one more time to relive their great adventures and go for a ride with his beloved huskies. The old man is ecstatic, and you can feel the special bond between father and son. Once they get back, the son appears to have another surprise.
Other credits

Media Mindshare.Greenhouse

Social Hammerfest

Music / Sound TBWANEBOKO

Composer Jorrit Kleijnen

Writer Jacqueline Goavert

PR NewsLab

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