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Vans: Vans Vans, 1

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Vans, the original action sports brand and icon of creative exploration, celebrated the latest styles of the Vans MTE collection by teaming up with creative independent agency GUT Los Angeles and sent a gigantic pair of replica Vans vehicles (or “Vans vans”) on a journey to the unexpected around New York City, illustrating the footwear’s functional benefits against cold weather elements. The 10-foot replica of the adventure-inspired, Sk8-Hi MTE-3 took a scenic drive from Upstate New York, through Manhattan’s crowded Meatpacking District, all the way to Anthony & Son Panini Shoppe in Williamsburg, Brooklyn, before traversing Long Island City, dropping in Dumbo, and cruising through the Upper West Side. Vans also tapped popular NYC influencers, New York Nico and Lil Mo Mozzarella, to come along for the ride, sharing the story and inviting locals along the way to try out Vans MTE styles first-hand by giving them a pair of the new winter footwear to walk away with. Built to replicate near exact details of the Vans’ MTE-3, the Vans vans showcased an outsized version of the MTE style, both inside and out. The left-and-right vehicles hit the streets in tandem and invited passersby at local stops to check out the interior, outfitted to play up how cozy and comfortable MTE keeps the wearer even on a cold adventure or rainy commute. In true Vans fashion, each Vans MTE van was finished with the brand’s signature checkerboard design for instant recognizability.
Credits Other credits


Senior Director, Brand Management Marketing (Americas): Marc Johns

Director of Brand Management, Lifestyle (Americas): Steve Balser

Director, Product Marketing: Mark Goldman

Manager, Brand Management, Lifestyle – Street (Americas): Hector Osuna

Product Marketing Operations Specialist, Americas: Taylor Olson

Creative Director: Bruno Luglio

Sr. Creative Director, Brand Environments & Experiences: Benjamin Kaplan

Sr. Global Public Relations Manager, Brand Communications: Taylor Norman

Global Public Relations Manager, Brand Communications: Cassandra Ahwah

Senior Coordinator, Global Brand Comms, PR, Influencer Seeding: Nina Nasr


Co-Founder & Creative Chairman: Anselmo Ramos

Managing Director, Global Chief Client Officer & Partner: Carmen Rodriguez

North America CCO & Global Partner: Ricardo Casal

North America CCO & Global Partner: Juan Javier Peña Plaza

Global Chief Strategy Officer & Partner: Fernando Ribeiro

Head of Account Management: Joselyn Bickford

Account Management Supervisor: Carolyn Martin

Head of Production: Renata Neumann

Director of Communications: Alexandra Velasco

Director of Creative Operations: Junia Parodi

Creative Manager: Carolina Perez

Group Strategy Director: Bruno Steffen

Senior Strategist: Maria Fernanda Perez

Jr. Strategist: Carolina Pileggi

Creative Intern: Natan Dorenbaum

Creative Intern: Max Palmer

Street Factory Media:

SVP Integrated Projects: Aurora Bell

Senior Producer: Bri Morel

Associate Producer: Kayla Bauer

Associate Producer: Eli Sanchez

Fabricator: Robert Butters

Content Director: Mike Jones

DP/Editor: Nate Estrada

Videographer: Reilly Balcom

Videographer/Drone Operator: Rugz

Photographer: Scott Kaplan

Audio Specialist: Michael Marchand

Head PA: Michelle Rosado

Locations Manager: Tim Hayes

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