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Top 6: December 21st 2022
Interactive

Olena Zelenska Foundation: Carol for the Charity

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Top 6: December 21st 2022
The classic Christmas carol “Carol of the Bells”, also known as "Shchedryk", gets rewritten this festive season in an appeal to support Ukraine children affected by the war — via the charity program of the Olena Zelenska Foundation. The program provides educational, medical, financial and legal assistance to children affected by war. The full-scale Russian invasion of Ukraine has deprived millions of children the opportunity to celebrate the holidays at home with their families. The rewritten “Carol of the Bells” sheds light on this trying reality of refugee children, separated families and their inability to be together as a family this festive season – all to the jolly tune of the original Christmas Carol. Featuring the voices of Taras Topolya of the Antytila band (well-known for their collaboration with Ed Sheeran on his song 2-Step), the choristers from Veryovka Ukrainian Folk Choir and the Zernyatko children's folk ensemble, the new “Carol of the Bells” which is aptly renamed to “Carol for the Charity” makes an appeal to donate to the Olena Zelenska Foundation by following three steps.
1. Scan the song with Shazam
2. Scroll down and click on the link to the song’s YouTube video via Shazam
3. Locate the link to donate in the YouTube’s video description.
With creative concept and development by Saatchi & Saatchi Ukraine, this project is also supported by BRAND UKRAINE organization and the Ministry of Foreign Affairs of Ukraine.
Credits Other credits

Communications Director, Publicis Groupe (CEE), Global Talent Team — Karen Lim

CCD Publicis Groupe Ukraine and Czech Republic: Kosta Schneider

Designer: Kateryna Krashtapuk

Motion Designer: Kostiantyn Baranovskiy

New Business Director: Dmitry Grushevsky

Corporate Communications Manager: Yulia Meduna

Account-Manager: Alina Melnychuk

Account-Manager: Anna Romanova

Cameraman: Denis Urusov

Cameraman & Colorist: Vova Klimyk

Backstage Director: Kateryna Paida

Antytila

Vocal: Taras Topolya

Management, keyboards: Serhii Vusyk

Bass guitar: Mykhailo Chyrko

Guitar: Dmytro Zholud

Drums: Dmytro Vodovozov

Veryovka Ukrainian Folk Choir:

Acting General Director-Artistic Director: Igor Kuryliv

Acting Chief Choirmaster: Oleg Pylyp

Soloist, choir artist: Natalia Tutchenko

Children's folk ensemble "Zernyatko":

Head of the ensemble: Zakletska Raisa

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