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Thinkbox: Happily Ever After
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Thinkbox, the marketing body for TV advertising, is back on TV with a new advertising campaign from creative agency Mother London, directed by Jonny & Will from Blinkink. ‘Happily Ever After’ will be on linear and on-demand TV in the UK from Boxing Day, Monday 26 December. Thinkbox’s new TV campaign – its seventh – tells the story of Michael Goose, a passionate and devoted lawyer, and his struggle to build his business, which deals exclusively with nursery rhyme-related injustices. Despite his best efforts, the first few years were tough. But after securing a lucrative pay out for Jack and Jill (citing a public right of way and water-fetching bylaw), Michael re-invested the profits in a TV advert for his firm. That’s when everything changed. Overnight, Happily Ever After Law Associates became an institution. It wasn’t long before every blind mouse, eloping spoon, and popped weasel was beating down Michael's door for legal representation. Cases featured in the new ad include Incy Wincy’s sudden and soaking eviction notice and Mrs Dumpty’s lawsuit for gross eggligence. The ad dramatises a common story for many businesses: to go to the next stage of growth and scale up, they turn to TV advertising to drive new, widespread demand. With its ability to reach vast audiences, grab attention, engender trust, forge emotional connections, and make brands famous, TV helps brands jump over the moon.
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